Unsurprisingly, Grumpy has gone on to star in numerous ad campaigns, among them US cat food brand Friskies, as well as appearing on official merchandise that ranges from hoodies to ‘Grumppuccino’ coffee. But she’s not the only the only client of Lashes — real name Benjamin Clark — to be doing well from internet stardom. Also on his books are Nyan Cat, a cartoon feline with the body of a pop tart, and Keyboard Cat, which shot to posthumous fame thanks to a video which showed it playing the piano. Human clients include Scumbag Steve, the shifty looking star of a rap album cover that went viral, and Ridiculously Photogenic Guy aka Zeddie Little, a Charleston runner who shot to fame after a snap of him finishing a marathon proved popular online. This, he says, is a route to becoming a star that is becoming ever more routine and, he adds, isn’t just for cats and runners.
We know his name because he got famous on Youtube, as did Psy and Gangnam Style. Grumpy Cat is a good example of how online fame can translate into big business but Lashes says he has no plans to take on any other cats — unless, of course, they have Grumpy’s ‘star quality’. I haven’t picked up a new cat since Grumpy and perhaps I never will,’ he confesses. My business is more than just cats but cats happen to run the internet. And that couldn’t be more true in Grumpy’s case. It’s been a bit of a whirlwind career,’ admits Lashes, who is estimated to have made a ‘low six-figure sum’ from his involvement with the cat so far. Friskies, she has merchandise, although Grumpy herself has been really relaxed through it all.
So what makes the perfect Hollywood cat other than a docile temperament. According to Lashes, it’s all about a Monroe-esque magic. Beatles more than four guys playing in a basement. All the icons have that — there’s a bit of that cosmic aura about them. That’s the kind of thing Grumpy Cat has and she brings smiles to everyone. Book signings attract huge crowds while appearances on shows such as Good Morning America send ratings soaring.
No wonder Lashes is pleased. So what’s next for the world’s most famous cat? For next year, people are going to just have stay tuned. Kit Harington as Jon Snow is seen with Emilia Clarke as Daenerys Targaryen in Game of Thrones. You’ve GOT to leave, now! Ashley Wagner waits for her score in the kiss and cry after skating inthe Ladies Free Skate during the 2018 Prudential U. Jon Snow rises from the dead!
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